Annual reports are fun. They're a mix of editorial work and campaign work. They're not quite a magazine and not quite an Ad. They were ubiquitous a while back and I really got my shooting legs shooting annual reports right after I was a photojournalist. I love telling the stories of companies. Then they kind of went away like so many big gorgeous print projects. It's nice to see them making a comeback.
We spent 4 days producing this one. It was a mix of shooting execs on white seamless, talent on white seamless and image library work of real employees working. Check out the grocery cart on page 2. It's from Monterrey Market here in Berkeley. You can ask me all about it when we talk next.